Picture Optimization For AirBNB

A​One of the three aspects of AirBNB Optimization is image optimization. The other two being price optimization and effective customer communication.

AirBNB guests rely on pictures and reviews to book. Pictures are therefore an important part of the decision making process. AirBNB does measure engagement with pictures. For example, how much time a prospect is spending on the listing’s pictures.

Use of colors is very important in AirBNB picture optimization. Colors like yellow and red attract the eye, and provide a visual anchor for visitors to remember a listing. Visitors are looking for pictures that stand out from the pack.

Guests are looking for well-lighted, cheerful listings, not dark and dreary places! Make sure your pictures are bright. Along with bright colors, well-lighted pictures are one of the easiest ways to achieve prospect engagement.

AirBNB hosts need to spend for professional pictures. Often, phones or home use cameras lack the wide angle available on professional equipment. Furthermore, phone flashes are a poor replacement for professional flash photography. We recommend budgeting for professional photography.

If you are planning to run AirBNB long term, a one-time investment in professional pictures will pay dividends for years to come.